Summer Project - Making my Etsy shop more searchable

It has been a busy summer and I am afraid I have neglected my readers! Back in early June I discovered a site called Etsy Ranks which connects to Etsy and gives you all sorts of useful information to help you improve your shop and search potential. It pointed out simple things like spelling errors as well as more complex things such as whether you are using enough of the given characters in your title and if you are using your tags efficiently in the first paragraph of your description. It was a real eye opener for me and even though I found for the most part that my shop was ranking high, it made me take a closer look and I was astonished to find that some of my listings which hadn't been edited in years, frankly, had terrible titles, descriptions and tags. So I rolled up my sleeves and went through the Curious Portraits shop listing by listing which took me the better part of the summer.

I thought it might be a good idea to take a look at the listings of other successful sellers whom I admire and let them guide me in making my own items more marketable.  I began with my titles which are the most important searchable part of a listing and tried to think like a buyer and what terms they would likely use to search for an item. For example I changed the title Spiritualist Fox Brooch to Fox Portrait Brooch, Fox Pin, Victorian Fox, Oval, Spiritualist Fox, Gothic, Steampunk, Halloween. By doing so I was listing all the information in order of importance as well as keeping it clear and descriptive. Next I tackled the item descriptions and tried to clearly describe the item as well as suggesting ways it could be used and who it might appeal to. My original descriptions, albeit charming, were more like stories and were lacking in searchable keywords. I also made sure all my related products were shown in the photos and had proper links. Last but not least I up-dated all the keywords, making them more specific and adding in style tags such as Gothic, Victorian and Steampunk if appropriate. This was indeed a formidable task but one that clearly needed to be done and in plenty of time for the busy Christmas season. I am happy to say not only are hits to my shop steadily increasing but sales as well! Below are some of the new items I've recently added to the shop.

New Victorian Animal Notebooks feature an allover print using my favorite portraits.

For the new 2017 calendar I up-dated the look using new animal portraits and put the dates in a grid which many of you requested for the 2016 calendar.

New Victorian Writer Portrait Notecards featuring Arthur Conan Doyle, Edgar Allen Poe and Jules Verne, three of my favorites.

New Victorian Animal Necklaces.

New Dog Adventurer Notecards just in time for Halloween.

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Animal Spiritualism

One of the founding members of the esteemed Society of Psychical Animal Research established in 1880, Edmund F. Renard was one of the first animals to explore unexplained phenomena including phantasms, apparitions, spirit writing, thought transference and mesmerism. Like many of his fellow Victorians, his inherited wealth made it possible for him to study and catalogue numerous cases of unexplained events.  A leading scholar of his day, he was able to infiltrate and ultimately expose many purported mediums and in so doing increase his credibility when events arose that remained unexplainable. At a sitting with the much celebrated spirit communicator Madame Eusapia Volpe, the spirit of his beloved mother spoke to him and he remained forever a believer of the paranormal, claiming the experience gave him comfort and peace. He sat as president of  SPAR from 1880 until 1892.

New ACEO Prints at Curious Portraits

For awhile now I have been hearing about and running across the acronym ACEO regarding artwork and prints. After some investigation I discovered that it stands for Art Cards, Editions and Originals and has become a hugely popular way for people to collect and trade miniature artwork and prints. The only criterion seems to be that they must adhere to a standard size of 2.5" x 3.5" ; the original size of baseball trading cards. Being extremely fond of anything miniature myself, I thought it would be the perfect way for me to offer less expensive editions of my artwork in my Curious Portraits shop on Etsy!  I spent last weekend experimenting with different ways of photographing the prints in a way that would show their unique, petite size. In the end I propped them up in my bookcase with some vintage books and a vintage camera which I thought would also convey the old fashioned, vintage feel of the prints and photographed them in natural light. So far I have only listed the most popular prints in this format but I'll be adding more every day. Meanwhile I have added a listing to the shop through which you can order just about any image in the shop as an ACEO.

The sudden cooler weather here in NY inspired me to begin listing some of my Christmas Portraits too!

I also decided to finally list some MINI prints in the shop that are slightly larger than the ACEO prints . They are 3.5" x 4.5"  and printed on 5" x 7" paper ready to pop right into a standard frame. I always get requests for framed prints so I will soon be offering this size print already framed and ready for gift giving. I got to use some of my favorite mini dog statues and my mantle clock for these photos.  I have also added a general listing for this size print to use until I get all the separate listings up.