I truly enjoyed creating this label for The Fox Hollow Vineyards. They first approached me about creating the perfect fox to use as their brand. He had to be regal yet friendly. Their vineyard used to be fox hunting land and I thought it would be a humorous choice to put him in full fox hunt garb.
We knew from the beginning that he should be seen straight on; however, in the early sketches, I experimented with various shaped horns and hand positions until we found the perfect combination.They suggested we use a landscape as the background which I created in the original painting but then thought it would be fun to use a fox hunt themed pattern instead.I jumped at the chance and created a tonal print in black pencil to keep it soft so that when the fox image was added in Photoshop, it would stand out nicely.
They loved the pattern so much that they asked me to design a tablecloth and coordinating napkins to be used for their first wine tasting.
The Finished Label - The original painting - The fox hunt pattern
Early Sketches